Startup Partnership • 2024-2025
Rituals: Shared Habits for Friends
Overview
Designed an iOS habit app that turned routines into shared rituals, winning the 2024 Base Hackathon and later scaling into a live product with 2.4× higher completion and 72% weekly retention.
Role: Lead Product Designer
Scope: UX Design, Interaction Design
Timeline: 5 months (concept → launch)
Stack: Figma, SwiftUI, Supabase, Framer Motion
Context
Pythia is a trading-intelligence platform for prediction markets, designed to help independent traders analyze data, identify signals, and make informed positions faster. While institutional traders use quant-grade dashboards, indie traders often stitch insights together across scattered data sources.
After interviewing 25 active traders, I learned that they weren’t losing because they lacked intelligence, they were losing because their tools were built for machines, not humans. They spent hours hopping between Discords, dashboards, and spreadsheets, piecing together clues instead of building conviction.
The challenge: level the playing field by reducing cognitive latency; the gap between seeing data and knowing what to do.
Rituals started from a simple question: what if habits didn’t feel lonely? In a world of productivity apps that optimize individuals, Rituals focused on connection, helping friends build consistency together through emotion, not pressure.
We noticed Gen Z users often began habits with enthusiasm but quickly dropped off when routines lacked social energy. The challenge wasn’t discipline, it was belonging.
Rituals introduced the idea of shared progress: each friend’s effort reinforces the other’s, turning private habits into mutual accountability moments that feel like celebration, not obligation.
(Insert image placeholder: “Early concept sketches – turning habits into shared rituals”)
(Insert image placeholder: “Early concept sketches – turning habits into shared rituals”)
My Role & Approach
I designed the analytics UX, dashboards, and data-visualization models. I worked closely with quant engineers to translate raw deltas into readable signals and built a component system flexible enough to visualize any data source.
Key insight: traders aren't looking for more data; they needed better signal extraction. They were drowning in dashboards and spreadsheets when what they wanted was clarity, speed, and confidence in their decisions. Three patterns emerged that shaped the product direction:
- Traders wanted to spot unusual volume or sentiment shifts before everyone else.
- The most profitable trades came from cross-referencing multiple signals quickly.
- Position tracking across markets was still being done manually in spreadsheets.
(Insert image placeholder: “Interaction wireframes – friend ritual flow & emotional feedback states”)
Solution
Shared Ritual Spaces: Each ritual is a visual “room” where two or more friends can log progress, react, and leave notes of encouragement. The interface is soft, fluid, and emotional — not data-heavy.
(Insert image placeholder: “Ritual space UI – shared check-in moments & animated completion states”)
(Insert image placeholder: “Ritual space UI – shared check-in moments & animated completion states”)
Mood-based Check-ins: Instead of streaks, users record how the habit felt. Casual animations celebrate authenticity, “tired but showed up” is valued as much as “crushed it.”
(Insert image placeholder: “Mood selector & animated feedback micro-interaction”)
Ritual Growth System: Every completed session grows a shared ritual object, a candle, flower, or planet, visualizing consistency through beauty. This turned abstract habit loops into tangible emotional progress.
(Insert image placeholder: “Ritual growth visuals – evolving shared object over time”)
Impact
Rituals evolved from a hackathon prototype into a fully live iOS app:
- 2.4× higher completion rate compared to solo habit apps
- 72% weekly retention within the first 8 weeks
- Winner, 2024 Base Hackathon (Social/Wellness category)
- Featured across Base community channels, with thousands of downloads in early access
- Expanded to “duo rituals” feature after community feedback
Rituals taught me that emotional design scales better than gamification. Consistency is a social behavior, and when products make space for shared care, they turn discipline into connection.
It feels like self-care with someone, not for someone.” — Beta user
Startup Partnership • 2024-2025
Rituals: Shared Habits for Friends
Overview
Designed an iOS habit app that turned routines into shared rituals, winning the 2024 Base Hackathon and later scaling into a live product with 2.4× higher completion and 72% weekly retention.
Role: Lead Product Designer
Scope: UX Design, Interaction Design
Timeline: 5 months (concept → launch)
Stack: Figma, SwiftUI, Supabase, Framer Motion
Context
Pythia is a trading-intelligence platform for prediction markets, designed to help independent traders analyze data, identify signals, and make informed positions faster. While institutional traders use quant-grade dashboards, indie traders often stitch insights together across scattered data sources.
After interviewing 25 active traders, I learned that they weren’t losing because they lacked intelligence, they were losing because their tools were built for machines, not humans. They spent hours hopping between Discords, dashboards, and spreadsheets, piecing together clues instead of building conviction.
The challenge: level the playing field by reducing cognitive latency; the gap between seeing data and knowing what to do.
Rituals started from a simple question: what if habits didn’t feel lonely? In a world of productivity apps that optimize individuals, Rituals focused on connection, helping friends build consistency together through emotion, not pressure.
We noticed Gen Z users often began habits with enthusiasm but quickly dropped off when routines lacked social energy. The challenge wasn’t discipline, it was belonging.
Rituals introduced the idea of shared progress: each friend’s effort reinforces the other’s, turning private habits into mutual accountability moments that feel like celebration, not obligation.
(Insert image placeholder: “Early concept sketches – turning habits into shared rituals”)
(Insert image placeholder: “Early concept sketches – turning habits into shared rituals”)
My Role & Approach
I designed the analytics UX, dashboards, and data-visualization models. I worked closely with quant engineers to translate raw deltas into readable signals and built a component system flexible enough to visualize any data source.
Key insight: traders aren't looking for more data; they needed better signal extraction. They were drowning in dashboards and spreadsheets when what they wanted was clarity, speed, and confidence in their decisions. Three patterns emerged that shaped the product direction:
- Traders wanted to spot unusual volume or sentiment shifts before everyone else.
- The most profitable trades came from cross-referencing multiple signals quickly.
- Position tracking across markets was still being done manually in spreadsheets.
(Insert image placeholder: “Interaction wireframes – friend ritual flow & emotional feedback states”)
Solution
Shared Ritual Spaces: Each ritual is a visual “room” where two or more friends can log progress, react, and leave notes of encouragement. The interface is soft, fluid, and emotional — not data-heavy.
(Insert image placeholder: “Ritual space UI – shared check-in moments & animated completion states”)
(Insert image placeholder: “Ritual space UI – shared check-in moments & animated completion states”)
Mood-based Check-ins: Instead of streaks, users record how the habit felt. Casual animations celebrate authenticity, “tired but showed up” is valued as much as “crushed it.”
(Insert image placeholder: “Mood selector & animated feedback micro-interaction”)
Ritual Growth System: Every completed session grows a shared ritual object, a candle, flower, or planet, visualizing consistency through beauty. This turned abstract habit loops into tangible emotional progress.
(Insert image placeholder: “Ritual growth visuals – evolving shared object over time”)
Impact
Rituals evolved from a hackathon prototype into a fully live iOS app:
- 2.4× higher completion rate compared to solo habit apps
- 72% weekly retention within the first 8 weeks
- Winner, 2024 Base Hackathon (Social/Wellness category)
- Featured across Base community channels, with thousands of downloads in early access
- Expanded to “duo rituals” feature after community feedback
Rituals taught me that emotional design scales better than gamification. Consistency is a social behavior, and when products make space for shared care, they turn discipline into connection.
It feels like self-care with someone, not for someone.” — Beta user
Startup Partnership • 2024-2025
Rituals: Shared Habits for Friends
Overview
Designed an iOS habit app that turned routines into shared rituals, winning the 2024 Base Hackathon and later scaling into a live product with 2.4× higher completion and 72% weekly retention.
Role: Lead Product Designer
Scope: UX Design, Interaction Design
Timeline: 5 months (concept → launch)
Stack: Figma, SwiftUI, Supabase, Framer Motion
Context
Rituals started from a simple question: what if habits didn’t feel lonely? In a world of productivity apps that optimize individuals, Rituals focused on connection, helping friends build consistency together through emotion, not pressure.
We noticed Gen Z users often began habits with enthusiasm but quickly dropped off when routines lacked social energy. The challenge wasn’t discipline, it was belonging.
Rituals introduced the idea of shared progress:each friend’s effort reinforces the other’s, turning private habits into mutual accountability moments that feel like celebration, not obligation.
(Insert image placeholder: “Early concept sketches – turning habits into shared rituals”)
My Role & Approach
I led end-to-end UX and interaction design, from onboarding to habit completion flow. The goal was to design emotional UX mechanics that reward presence, not just streaks.
Through testing with 60 early users, we uncovered that what people craved wasn’t gamification, it was emotional resonance. When your friend checks in, it’s not a stat, it’s a sign of care.
We built around three design pillars:
- Soft Social Loops: gentle nudges that invite connection without guilt.
- Emotional Reward Systems: animation and microcopy designed for warmth, not performance.
- Ambient Accountability: a shared progress layer that grows visually over time.
(Insert image placeholder: “Interaction wireframes – friend ritual flow & emotional feedback states”)
Solution
Shared Ritual Spaces: Each ritual is a visual “room” where two or more friends can log progress, react, and leave notes of encouragement. The interface is soft, fluid, and emotional, not data-heavy.
(Insert image placeholder: “Ritual space UI – shared check-in moments & animated completion states”)
Mood-based Check-ins: Instead of streaks, users record how the habit felt. Casual animations celebrate authenticity, “tired but showed up” is valued as much as “crushed it.”
(Insert image placeholder: “Mood selector & animated feedback micro-interaction”)
Ritual Growth System: Every completed session grows a shared ritual object, a candle, flower, or planet, visualizing consistency through beauty. This turned abstract habit loops into tangible emotional progress.
(Insert image placeholder: “Ritual growth visuals – evolving shared object over time”)
Impact
Rituals evolved from a hackathon prototype into a fully live iOS app:
- 2.4× higher completion rate compared to solo habit apps
- 72% weekly retention within the first 8 weeks
- Winner, 2024 Base Hackathon (Social/Wellness category)
- Featured across Base community channels, with thousands of downloads in early access
- Expanded to “duo rituals” feature after community feedback
Rituals taught me that emotional design scales better than gamification. Consistency is a social behavior, and when products make space for shared care, they turn discipline into connection.
It feels like self-care with someone, not for someone.” — Beta user